Teulu Aesthetics
Teulu Aesthetics
Teulu Aesthetics is a boutique spa rooted in elegance and serenity. This branding project aimed to evoke luxury, femininity, and indulgent self-care through thoughtful design.
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Project Overview
Role:
Designer (Freelance)
Team:
Cross-Functional partnership involving Business, Design, and Marketing.
Description:
Teulu Aesthetics offers a bespoke spa experience, where clients are enveloped in calm, elegance, and top-tier service. The brand identity was designed to reflect these qualities through a graceful logo, soft color palette, and refined iconography. Every element—from the watermark to typography—communicates femininity, luxury, and tranquility. The aesthetic strikes a delicate balance between modern minimalism and timeless beauty, creating a sense of exclusivity and warmth that mirrors the spa’s in-person experience.
Project Overview
Role:
Designer (Freelance)
Team:
Cross-Functional partnership involving Business, Design, and Marketing.
Description:
Teulu Aesthetics offers a bespoke spa experience, where clients are enveloped in calm, elegance, and top-tier service. The brand identity was designed to reflect these qualities through a graceful logo, soft color palette, and refined iconography. Every element—from the watermark to typography—communicates femininity, luxury, and tranquility. The aesthetic strikes a delicate balance between modern minimalism and timeless beauty, creating a sense of exclusivity and warmth that mirrors the spa’s in-person experience.
Project Overview
Role:
Designer (Freelance)
Team:
Cross-Functional partnership involving Business, Design, and Marketing.
Description:
Teulu Aesthetics offers a bespoke spa experience, where clients are enveloped in calm, elegance, and top-tier service. The brand identity was designed to reflect these qualities through a graceful logo, soft color palette, and refined iconography. Every element—from the watermark to typography—communicates femininity, luxury, and tranquility. The aesthetic strikes a delicate balance between modern minimalism and timeless beauty, creating a sense of exclusivity and warmth that mirrors the spa’s in-person experience.
Problem Statement
Challenge:
A key challenge was ensuring the brand felt both high-end and approachable—luxurious without alienating potential clients. Striking the right tone between softness and sophistication required nuanced design decisions, particularly with typography and color. It was also important to avoid overused visual tropes common in the beauty industry, instead crafting a look that felt unique, memorable, and aligned with Teulu’s personalized service. Integrating cohesion across all brand assets, from icons to watermark, demanded careful iteration.
Goals:
The design aimed to express quiet luxury, femininity, and tranquility. It needed to stand out in a saturated market while remaining timeless and refined. Above all, the brand had to reflect the care, exclusivity, and serenity clients feel at Teulu Aesthetics.
Problem Statement
Challenge:
A key challenge was ensuring the brand felt both high-end and approachable—luxurious without alienating potential clients. Striking the right tone between softness and sophistication required nuanced design decisions, particularly with typography and color. It was also important to avoid overused visual tropes common in the beauty industry, instead crafting a look that felt unique, memorable, and aligned with Teulu’s personalized service. Integrating cohesion across all brand assets, from icons to watermark, demanded careful iteration.
Goals:
The design aimed to express quiet luxury, femininity, and tranquility. It needed to stand out in a saturated market while remaining timeless and refined. Above all, the brand had to reflect the care, exclusivity, and serenity clients feel at Teulu Aesthetics.
Problem Statement
Challenge:
A key challenge was ensuring the brand felt both high-end and approachable—luxurious without alienating potential clients. Striking the right tone between softness and sophistication required nuanced design decisions, particularly with typography and color. It was also important to avoid overused visual tropes common in the beauty industry, instead crafting a look that felt unique, memorable, and aligned with Teulu’s personalized service. Integrating cohesion across all brand assets, from icons to watermark, demanded careful iteration.
Goals:
The design aimed to express quiet luxury, femininity, and tranquility. It needed to stand out in a saturated market while remaining timeless and refined. Above all, the brand had to reflect the care, exclusivity, and serenity clients feel at Teulu Aesthetics.
Process
Research:
Extensive research included analyzing luxury beauty and spa branding trends, color psychology in wellness spaces, and competitor aesthetics. Moodboards and inspiration boards were created from fashion, interiors, and upscale wellness brands. Additionally, client interviews informed the emotional tone desired—serene, indulgent, and bespoke. Font pairings and iconography styles were tested to ensure harmony with the spa’s ambiance and the expectations of its discerning clientele.
Process
Research:
Extensive research included analyzing luxury beauty and spa branding trends, color psychology in wellness spaces, and competitor aesthetics. Moodboards and inspiration boards were created from fashion, interiors, and upscale wellness brands. Additionally, client interviews informed the emotional tone desired—serene, indulgent, and bespoke. Font pairings and iconography styles were tested to ensure harmony with the spa’s ambiance and the expectations of its discerning clientele.
Process
Research:
Extensive research included analyzing luxury beauty and spa branding trends, color psychology in wellness spaces, and competitor aesthetics. Moodboards and inspiration boards were created from fashion, interiors, and upscale wellness brands. Additionally, client interviews informed the emotional tone desired—serene, indulgent, and bespoke. Font pairings and iconography styles were tested to ensure harmony with the spa’s ambiance and the expectations of its discerning clientele.
Outcome & Impact
Results:
The final brand identity is a harmonious blend of elegance and calm. With a refined logo, graceful icons, and a serene color palette, Teulu Aesthetics now visually communicates the premium, pampering experience it delivers—inside and out.
Reflections:
To further enhance the brand, we could explore custom packaging for retail products, ambient brand videos, or a sensory-rich digital experience. Scent branding, client gift design, and seasonal identity extensions would deepen the brand's emotional resonance and luxury appeal.
Outcome & Impact
Results:
The final brand identity is a harmonious blend of elegance and calm. With a refined logo, graceful icons, and a serene color palette, Teulu Aesthetics now visually communicates the premium, pampering experience it delivers—inside and out.
Reflections:
To further enhance the brand, we could explore custom packaging for retail products, ambient brand videos, or a sensory-rich digital experience. Scent branding, client gift design, and seasonal identity extensions would deepen the brand's emotional resonance and luxury appeal.
Outcome & Impact
Results:
The final brand identity is a harmonious blend of elegance and calm. With a refined logo, graceful icons, and a serene color palette, Teulu Aesthetics now visually communicates the premium, pampering experience it delivers—inside and out.
Reflections:
To further enhance the brand, we could explore custom packaging for retail products, ambient brand videos, or a sensory-rich digital experience. Scent branding, client gift design, and seasonal identity extensions would deepen the brand's emotional resonance and luxury appeal.
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